Consumer & Mobile Gamification

  • May 24, 2016
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Gamification has been out there since a long time now. Basically what gamification does is that it offers the distinctive qualities of any game playing elements as an online market technique to encourage engagement with a product or service. Websites had put gamification into practice since long but with the breakthrough of mobile phones we have seen and witness and the way it has evolved to be a gaming platform itself, Mobilizing gamification could prove to be more effective and help you keep your consumers engage with your brand and give them endless opportunities for you to earn their loyalty. Mobile Phones can vastly expand the opportunities for gamification. Social network integration to your gamified interface gives the consumer a way to share their experience with friends, acquaintances and co-workers.

Mobile Apps Development Specialist

Mobile Devices & Gamification

  • One quality that makes them supreme is of being personal in nature. That being said, the rate of consumer engaging with it is likely to be superior.
  • Being personal they can be used anywhere and at any time and that gives a consumer a uniform engagement with the Gamified Interface
  • Simple and perceptive interaction does improve rate at which Gamification grows.
  • Mobile Devices are convenient to measure and monitor as well.

The Gamification Strategy

  1. Understanding the Customer: No matter what market you are in, understanding the customer will always be the primary thing and Gamification is no different.  Understand what they want? What are their needs? How do they behave? You need to see and analyse what would really drive them to engage with your brands and your gamification should concentrate more on that to achieve the best. Your Gamifying interface should be synced in such a way that users can take their desired actions with ease.
  2. Value: Your Gamification technique should be such that customer should feel a sense of achievement, like they did something that was difficult to do at first and did better than others or learned something amazing.
  3. Your Achievements  are on Loops:  Everybody loves to flaunt their achievements and Gamifying should allow them to do that. Make sure to build loops into practice, which in result will allow them to share their achievements on their social media platforms. iPhone App Development Specialists or even Android App Development experts offer you an insight to choose which platform suits you better and help you achieve the desired targets set for Mobile Gamifications.
  4. Make it Interesting: Make sure that your Gamified interface has a lot more to offer by making the entire experience worth. With that, they we will be motivated enough to carry out the activities and will repeat it again and again. The roots of your Gamification should be of a fun and exciting experience. Change is the only thing constant and it applies here as well. Keep the interface interesting in time and time again. Adding bonus levels also keeps it challenging enough for them.
  5. Socializing it:   Social networking sites are living in their Golden Age and there is no way you can avoid not making your gamified interface social. Every social networking site has their respective communities. Adding social media tools to your Gamified Interface will help you create a community where users will share discuss and flaunt their achievements.
  6. Keeping it Simple: Simplicity is to achieve perfection then why not give the user simple and exciting gamify interface. Your user expects it to be cleaner and less complicated experience and do not ruin it for them. Keep in mind, those are your most engaged user and you don’t want to put any hurdles to their experience.

Your gamification techniques should make it simple for them and increase the engagement level. You have their user scores and you can unlock rewards for them after they reach a certain score, just like the perk or loots systems used in AAA games these days. This definitely adds more value to your interface

To summarize Mobile Gamification in a nutshell, all you need to do is put in the right techniques and understand the customers in more depth for your Gamified Interface to grow more and engage the loyal customers more with the given activities. Mobile App Development Companies offer you detailed insights about Mobile gamifications and that would certainly be worthy enough for you to understand it.

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