Helios Solutions

loading icon
Slide background
Raoul Debergh
Birgitte Hundhammer
Kai Dietrich
Stijn van Driessen

E-commerce A/B Test Ideas to Enhance User Experience

4 min. read time

E-commerce trends that work well on your competitors’ will surely work the same way on your site; not necessarily! That is the reason whenever you introduce changes to your e-commerce website you must test them in the first place and let the data speak. We bring you some e-commerce A/B test ideas that are supposed to create great customer experiences but you need to find out what is right for your brand. Let us give them a test!

Ecommerce Development Consultancy

Make Your Sales And Specials Section Conspicuous

Most online shoppers prefer to buy only discounted products. So, they are always on the look for the section that displays sales and specials. Make it prominent so that your customers do not give it a miss and more traffic is generated at your e-store.

Highlight Your Wide Appeal Products

Make your best selling product or best deals, number one in the visual hierarchy on the homepage. Thus, your online shoppers would hardly miss an offer they are interested in and they would be easily directed to that product page.

Eliminate Hidden Charges

Online shoppers truly dislike hidden charges that are revealed only upon checkout and that are one of the significant reasons for higher cart abandonment rate. Being an e-commerce owner, how will you introduce additional variable charges such as sales tax and at the same time make your buyers complete the checkout process? Simple, just add a calculator or estimator to the shopping cart and save your buyers from additional surprise charges.

See Also : E-Commerce Insights: Learn From The Past To Boost Your Future Sales

Make The Shopping Cart Persistent

Customers find it quite daunting to keep backtracking a site just to locate their shopping cart and check the items they have picked for purchase. You can make the cart visible on all the pages to solve this issue. Discuss with our team of e-commerce development experts on making the cart persistent so that if a shopper returns after a day or week to your site the cart doesn’t expire. Otherwise, they may abandon your site rather than starting from the scratch.

Get Creative With Your Product Descriptions

Product descriptions are really important and if crafted thoughtfully you can convince your customers why that product is just right for them. If you sell products that you don’t manufacture, remember not to repeat the manufacturer’s descriptions on the product pack. Convey your customers the benefits of the features and also present them with a comparison table.

Integrate More Payment Options

In order not to lose out your customers’ to your competitors, expand your payment options. This is because many consumers cancel the purchase if they do not find their preferred payment method. Others may be scared of using credit cards for online payment due to increased instances of sensitive data theft. So, it is wise to add payment options like PayPal or Amazon Payments to win over such customers.

Upsell insightfully

To boost your average order size upsell intelligently. Offer related products and at least 60 percent cheaper than the product your customers have added to their cart. For example, upsell a belt if they are buying pants.

Test these ideas on your e-commerce site and let us know if they worked well for your brand. We are an Ecommerce Development Consultancy adept at creating better user experience from the customers’ perspective leading to a higher return on investment.

Related Articles

What are the Magic Mantras to Boost Ecommerce Sales in 2017?

  • June 7, 2017
  • 5 min. read time

Today starting your own online venture is easier than ever. In fact, we at Helios Solutions have enabled many of […]

How to Boost your Ecommerce Revenue More and More Every Quarter?

  • May 11, 2017

Few years back Pizza Hut had hit headlines not for any mouth-watering variety of pizza but by telling twitter that […]

Six Quick Design Tactics to Boost Your Ecommerce Sales

  • April 6, 2017
  • 03 min. read time

The ecommerce industry is getting competitive by the day and the worst part is that your competitors are just one […]

Leave Comment