- Mar 20, 2017
Credibility can be a business differentiator but unfortunately building credibility demands genuine commitment and isn’t an overnight process. It has many aspects; you would need to set your standards and live by them. One way of building business credibility is by building a trustworthy website. A secure and reputed website can be critical in converting your website visitors into prospects and the latter into your customers.
Here are few factors that you should pay heed to, in order to build a website that enables you to stand out among competition and also help you in building credibility of your brand:
Hire a Professional Website Development Agency
Why we suggest about hiring a professional website development agency is owing to the following reasons:
- As we have been catering to the needs of our clients for ten glorious years and enabling them gain an edge over competition, we know exactly what it takes to build a trustworthy website.
- We follow development best practices so that no security loophole is left out and the site is not vulnerable to cyber exploits.
- First impression counts! We build website keeping in mind the functionalities as well as the aesthetic design in mind (discussed later) so that your customers find it appealing.
- We use cutting edge technologies that are here to stay and not going obsolete soon which implies that you would have a future proof design.
- Our team of web development specialists also ensures that your website is optimized for the search engine which is very crucial for increasing visibility of your brand online.
Focus on Quality Content
Quality content would help you connect with the Google’s relevancy algorithms; hence you must take care of the following things:
- Let your content add value to your customers and to know what adds value keep interacting and engaging your customers.
- Back content with data to establish trust with your audience with appropriate references.
- Incorporate visual content like images and videos as the old saying goes “a picture is worth a thousand words”.
- Minimize errors to avoid unprofessionalism and use a plugin to scan your site regularly for broken links.
Let your Design Boost Credibility
Design is the first thing that attracts your site visitors and here are certain aspects about design that you must take care of:
- Include your brand logo so that your customers can instantly connect with you.
- Always incorporate high quality images as images can be powerful tool in boosting your credibility.
- Go for A/B testing once in a while for the design elements and improve them based on the insights gained from user feedback.
Get Social with your Customers
Here are few social elements that would be worth considering for improving your brand credibility:
- Provide several contact options to your customers like email, phone number etc.
- Give them a way to interact with you by writing reviews or posting comments for your blogs.
- Today’s consumers thrive on social networking sites; hence integrate social media buttons on your site and empower them to share what they like.
- Respond to your customers’ comments in a sensible and meaningful way.
Getting your website developed from a professional website development agency would definitely be conspicuous in the design and the experiences it creates for your customers. Design is the first thing that would make the first impression and it does matter. Moreover, content is another anchor that would establish you as an authority in your industry and enable you to get top ranks in SERPs. You need to always test your design aspects to know what works best for your target audience. Also provide your customers a way to connect with you say by writing reviews, testimonials, etc which you can display on your site and in turn gain the trust of your site visitors.
If you want to build a website that enables you to build or improve your business credibility then please get in touch with us, NOW!