Ask any savvy inbound marketer about the significance of landing pages and hear them say that it is the essence of their lead generation efforts. A landing page is basically a targeted web page aimed at achieving two main objectives:
Convert your site visitors into leads and capture their information via a lead generation form.
Get top rank in search engine result pages so that more people land on your page from their searches and convert with a single page visit.
Here are some tips from our team of web development specialists to create well-crafted and effective landing pages:
Keep the layout and design simple
Always remember that landing pages are not just any website page, hence you cannot overload it with information. But you can simulate the design features like colour, font and presentation of your website keeping in mind the objective you want it to achieve. Design its structure such that it leads your visitor to the call-to-action (CTA) button in a logical and consistent way.
recommended read – Best Practices For Building Mobile Landing Pages
Make the CTA stand out
You should never leave your visitors confused with ambiguous information on your landing page. It should serve its purpose and your CTA should work as a link between your offering and your visitors’ need. Here are some key points to remember while you design CTA:
Write clear and concise copy for CTA such as “Sign Up”, “Watch Now”, “Download”, etc.
Guide your visitors’ line of sight towards the CTA using visual cues.
Try to limit one CTA per landing page.
Make a time-bound offer
Remember that your visitors’ are more likely to convert if you respect their time, i.e., the time they spend for giving your information must be worthwhile. Therefore, it is advisable to offer them something in return for responding to your CTA. The offer could range from discounts for product sales, free whitepapers for email sign up, so on. Make the offer time-bound to evoke a sense of urgency among your targeted visitors.
Do not steal your site visitor’s precious time
Have you ever come across an online form with too many fields? Did you take your own time to fill it? The answer is most probably a “NO”, right! Your site visitors are no exception. Hence, keep your data collection form simple, short and sweet. This will reduce the page abandonment rate.
Communicate your USP to the potential clients
Clearly state your unique selling proposition (USP) in a few words by using a headline on your landing page. The headline must communicate to your potential customers how your product or service can benefit them. In addition to that you can add a short tagline in not more than eight words.
Hope you find these tips useful in crafting an effective landing page. We also recommend A/B testing so that you can find out what works right for your business. What point would you like to add? Would you utilize these landing page optimization tips for lead conversion? Get in touch with us with your ideas or issues; we would love to listen.